In today's world brand experience is king. It's no secret that individuals (in their professional and personal life) are looking for a sense of meaning and purpose in the products and services that they buy. But if you don't really have a developed brand to speak of, it's difficult for your business or firm to develop an experience to inspire your clients and your staff and demonstrate how you deliver that additional value. In a recent survey we found out that 42% of SMEs said that their accountant did not share their values. We think this is a mistake, find out how Insight101 can help you put that right today.
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If you play the price game, then it's a slippery slope and a lose:lose for you and your client. Your service is important, you deliver a skill and a level of expertise, but sometimes it doesn't feel like that. Today's businesses are required to deliver that little bit more of a brand promise. Never is that more true in the accounting sector. If you get it right, it leads to loyal clients, engaged staff and the confidence to demand exactly what you're worth with the client willing to pay for it. We've undertaken a study where only 18% of SMES feel that their accountant has delivered true value. That's low, if you'd like to find out how you can put this right, take a look at our services to see how we can support your business.
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If you've put time and money into your website and other marketing activities but you don't really have a clear vision for your business or a carefully crafted brand message. then it's money wasted. All too frequently the start of the brand journey is your website, but often the problem is that you have no idea why your business is unique, how to differentiate yourself in the market, who to target and ultimately WHAT to say. Let us support your business so that you are purposeful in your marketing and feel confident in what your brand has to say. After all, if you aren't confident it's difficult for you to convey that to your staff or your clients.
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We help businesses like yours talk about your product, service and brand and how it is unique in the market so that your message to your customer is clear and inspiring.
We turn your marketing message into your biggest asset, and enable you to build focused and future-facing plans.
Find out more about usSmall businesses & Firms
Larger businesses & Firms
At Insight101 we not only understand the importance of knowledge but we also know how to apply it in a way that drives commercial success. We can make sure you have more meaningful conversations that demonstrate your expertise and thought leadership to build you customer loyalty and greater commercial value.
If you know what is going on in the market and with your customer you have the first of the tools that you need to start building success and commercial growth. We work with you to identify the key trends in your industry and to define the opportunities available to make sure that you maximise the potential they offer your business.
"I have only met Philippa once but I immediately knew that she was someone I could recommend. I love her energy, positivity and ability to clearly see the wood from the trees. Philippa has coached one of my team and I was so impressed with her ability to quickly see the support that was needed and to be so proactive in her approach. Philippa is a huge supporter of her clients and I love her natural ability to communicate both face to face and online. She is consistent both on and off line and I can't recommend her highly enough."
"Philippa is doing a great job of working us through a Brand Discovery exercise, helping us to define and express our vision, beliefs, values, culture and brand. She is helping us bring clarity and focus so that we can plan better, communicate our message more clearly and be bold in identifying our target market. Philippa's knowledge, skill and commitment is proving invaluable to us."
"Philippa is a warm hearted, straight talking professional with a pragmatic and effective approach to branding. She helped me get clear about what really mattered to me; weaving together my background, my beliefs and my story to create clarity about my brand. She is highly knowledgeable and passionate and If you're looking for someone to help you synthesise what's unique about your company then I highly recommend Phillippa."
"We have recently started work with Philippa to update our brand, vision and strategy. She has produced an excellent document for us which accurately identifies who we are, what makes us different and who we want to work with. She has managed to capture the ethos of C&M Accountants and I am absolutely delighted with the output and look forward to working with her in growing our business. "
Calling all professionals!
Are you looking for a series of business events that enable you to network and to gain valuable insights from business owners at the same time?
The Secret Diaries of an Entrepreneur are a series of monthly events (last Tuesday of the month) specially designed to talk about the pitfalls, challenges, and ultimate successes in business.
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