In today's world brand experience is king. It's no secret that individuals (in their professional and personal life) are looking for a sense of meaning and purpose in the products and services that they buy. But if you don't really have a developed brand to speak of, it's difficult for your business or firm to develop an experience to inspire your clients and your staff and demonstrate how you deliver that additional value. In a recent survey we found out that 42% of SMEs said that their accountant did not share their values. We think this is a mistake, find out how Insight101 can help you put that right today.FIND OUT MORE
If you play the price game, then it's a slippery slope and a lose:lose for you and your client. Your service is important, you deliver a skill and a level of expertise, but sometimes it doesn't feel like that. Today's businesses are required to deliver that little bit more of a brand promise. Never is that more true in the accounting sector. If you get it right, it leads to loyal clients, engaged staff and the confidence to demand exactly what you're worth with the client willing to pay for it. We've undertaken a study where only 18% of SMES feel that their accountant has delivered true value. That's low, if you'd like to find out how you can put this right, take a look at our services to see how we can support your business.FIND OUT MORE
If you've put time and money into your website and other marketing activities but you don't really have a clear vision for your business or a carefully crafted brand message. then it's money wasted. All too frequently the start of the brand journey is your website, but often the problem is that you have no idea why your business is unique, how to differentiate yourself in the market, who to target and ultimately WHAT to say. Let us support your business so that you are purposeful in your marketing and feel confident in what your brand has to say. After all, if you aren't confident it's difficult for you to convey that to your staff or your clients.FIND OUT MORE
"We have recently started work with Philippa to update our brand, vision and strategy. She has produced an excellent document for us which accurately identifies who we are, what makes us different and who we want to work with. She has managed to capture the ethos of C&M Accountants and I am absolutely delighted with the output and look forward to working with her in growing our business. "
"Philippa is doing a great job of working us through a Brand Discovery exercise, helping us to define and express our vision, beliefs, values, culture and brand. She is helping us bring clarity and focus so that we can plan better, communicate our message more clearly and be bold in identifying our target market. Philippa is doing a great job of facilitating and providing a framework for the exercise and has delivered a report back to us that all our staff recognise as being true to The Channel Partnership. It's a many staged project to work through to a clear marketing communications plan and we anticipate working with Philippa for some time to come."
"Philippa is a warm hearted, straight talking professional with a pragmatic and effective approach to branding. She helped me get clear about what really mattered to me; weaving together my background, my beliefs and my story to create clarity about my brand. She is highly knowledgeable and passionate and If you're looking for someone to help you synthesise what's unique about your company then I highly recommend Phillippa."
"I have only met Philippa once but I immediately knew that she was someone I could recommend. I love her energy, positivity and ability to clearly see the wood from the trees. Philippa has coached one of my team and I was so impressed with her ability to quickly see the support that was needed and to be so proactive in her approach. Philippa is a huge supporter of her clients and I love her natural ability to communicate both face to face and online. She is consistent both on and off line and I can't recommend her highly enough."
"Having come up with a disruptive business model for the recruitment industry we set about creating a brand. Having done this ourselves we ended up with a ‘safe’ and, in hindsight, uninspired website and brand that really wasn’t going to stand us out from the crowd. We literally couldn’t have blended in more if we had tried. Realising this we approached Philippa from Insight 101 and had an initial call. We agreed to retain Insight 101 to deliver us a brand blueprint. During phone interviews Philippa was able to identify what each of the founder’s motivations were, what our frustrations were and what was driving us to deliver this new business. From there she crafted concepts and themes around us, putting us front and centre of the new brand. It felt uncomfortable which was a good thing, but Philippa ensured that it felt safe and was all required to reach the ultimate end point. What we ended up with was brand blueprint document that has become the cornerstone of our brand development. Philippa’s approach was very personal, she delved deep into our personal stories in order to bring out the most important parts of what and why we were doing what we were (it felt like therapy at times!). She then expertly pulled together brands that would resonate with us, and using this feedback, she worked with us to develop our unique positioning. Furthermore, Philippa worked as an extension of our business, one we trusted to act on our behalf briefing other members of our creative team in order to bring the brand to life through language, tone, and imagery.
Branding is very often an afterthought for business owners, once there is a logo and website in place not much else matters. This is where we were heading and could have been a huge problem for us to make the impact that we are looking for further down the line. Investing the time and money in working with Insight 101 has enabled us to create a brand that stands out, has a clear message, a clear voice, and a clear difference to the rest of the market. Most importantly though, it is true to the founder’s beliefs and goals. Whether we succeed or fail is not down to Philippa’s work, but I am positive that the work of Insight 101 has given us the best chance possible to get our message heard and to make the business succeed."