"Having come up with a disruptive business model for the recruitment industry we set about creating a brand. Having done this ourselves we ended up with a ‘safe’ and, in hindsight, uninspired website and brand that really wasn’t going to stand us out from the crowd. We literally couldn’t have blended in more if we had tried. Realising this we approached Philippa from Insight 101 and had an initial call. We agreed to retain Insight 101 to deliver us a brand blueprint. During phone interviews Philippa was able to identify what each of the founder’s motivations were, what our frustrations were and what was driving us to deliver this new business. From there she crafted concepts and themes around us, putting us front and centre of the new brand. It felt uncomfortable which was a good thing, but Philippa ensured that it felt safe and was all required to reach the ultimate end point. What we ended up with was brand blueprint document that has become the cornerstone of our brand development. Philippa’s approach was very personal, she delved deep into our personal stories in order to bring out the most important parts of what and why we were doing what we were (it felt like therapy at times!). She then expertly pulled together brands that would resonate with us, and using this feedback, she worked with us to develop our unique positioning. Furthermore, Philippa worked as an extension of our business, one we trusted to act on our behalf briefing other members of our creative team in order to bring the brand to life through language, tone, and imagery.

Branding is very often an afterthought for business owners, once there is a logo and website in place not much else matters. This is where we were heading and could have been a huge problem for us to make the impact that we are looking for further down the line. Investing the time and money in working with Insight 101 has enabled us to create a brand that stands out, has a clear message, a clear voice, and a clear difference to the rest of the market. Most importantly though, it is true to the founder’s beliefs and goals. Whether we succeed or fail is not down to Philippa’s work, but I am positive that the work of Insight 101 has given us the best chance possible to get our message heard and to make the business succeed."