Consumer Insight can deliver breakthroughs
Success is often hiding in the most unlikely places, just as regularly as you can see it in the very obvious ones. And the insight that can lead to success often jumps out at us when we are planning something else or looking in the opposite direction. You know the feeling - something doesn’t add up, defies logic, but worries at us like a toothache until we can put a name to it and track it down. That is the essence of the Planning or Insight function in communication agencies, or any kind of business that needs to understand its customers better. It’s a transformational attitude of mind not just a set of processes.
So who wins? On the face of it companies that have the obvious advantage are those that can see the value of having an insight function in their organisation, and can afford to do so. But that can be expensive to set up on a permanent basis, so thankfully it’s not necessary to do that. Having spent some time devising a workshop for start-ups and small businesses explaining what consumer insight is and how every business can equip itself better with consumer understanding, it’s heartening to be able to communicate the message that insight doesn’t need to be limited to the global players. There’s a lot that can be done from the comfort of your own laptop if you know how to go about it, meaning that money need not be an obstacle to the search for insight. All you need is support around how to get started and of course you can buy in the expertise you need tactically whenever you need it for something that requires a bit more of an expert eye. By doing so you can level the playing field dramatically and it won’t cost you an arm and a leg.
The business advantage of working in this kind of ‘mix and match’ way is that you can avoid the unaffordable overheads of having expensive people who, although they may be talented, eat up resource. There is a value for money alternative, and that is what we offer. With us you get expertise of the kind you need at the time you need it, from people who have had to wrestle with circumstances similar to yours and who have a track record of success in moving businesses forward. We know that it’s not always about what you spend but how you spend it.
If you’d like to know more, get in touch or sign up for one of our insight workshops. The difference to your business could be significant. Let us show you how.